Each of these reels fetches hundreds of thousands of views.ĭisney Star claims that Anupama is viewed by 100 million viewers on TV every month. On Instagram, multiple unofficial accounts related to the show upload scenes from the previous episode in a reel format and delete those reels in 24 hours, perhaps to prevent copyright strikes. Yet, Anupama-adapted from writer-filmmaker Leena Gangopadhyay’s Sreemoyee-has topped the TV rating charts for 85 out of 89 weeks in the Hindi entertainment category, according to the last available data from BARC for the urban Hindi-speaking market comprising male and female viewers above 15. We are more accustomed to seeing male actors in their 50s romance women half their age or even younger on screen instead.
Men gushing over a Hindi TV show, featuring a woman (Rupali Ganguly) in her 40s as the lead character, is unheard of in the Indian entertainment landscape. Someone who once dismissed his wife for watching “such shows", he says he doesn’t like to be disturbed between 10pm and 10:30pm on weeknights now.
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“The show has made me see how men, including me, can be too full of themselves, not realizing the role everyone around them plays in their success," says Jain. “We discuss it every evening now," says the businessman. Over the last year, Jain has got 4-5 other men in his social circle hooked to the show. “Soon, I started appreciating how they show a woman fighting social taboos to prosper in life."
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Jain took a shine to the series after hate-watching it for a couple of days with his wife. Chaudhary says he now “loves Anupama as much as Stranger Things", the Netflix series popular among zoomers like him.
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